L'OREAL PARIS

Mint on the website

In collaboration with UTA, L’Oreal Paris has curated their first NFT series by leading female, digitally-native artists inspired by L’Oreal Paris Colour Riche collection, centered on female empowerment.

Features five trailblazing female NFT artists – Amber Vittoria, Arina BB, Hueman, Lili Tae, and Puks – who have created 1/1 pieces inspired by the shades of red – 5 in total- within the new L’Oréal Paris Reds of Worth by Colour Riche, range of lipsticks.

These five artists will retain 100% of the primary sales. A portion of the secondary market sales will be donated to support Women of Worth, L’Oréal Paris’ signature philanthropic initiative that recognizes every day women making extraordinary differences in their communities.